Ridgemont Typologies: excess and the illusion of difference.
i was boggled last month by the link franco posted a while back to piles of consumer goods.
this is also very cool.. the pretense of difference in order to sell something as unique... when it's not.
if you click through to the site, do take a look at the "team colors" photos. i like his take.. that choosing a soft drink or fast food isn't really a matter of different foods, but of teams to support.
this is also very cool.. the pretense of difference in order to sell something as unique... when it's not.
if you click through to the site, do take a look at the "team colors" photos. i like his take.. that choosing a soft drink or fast food isn't really a matter of different foods, but of teams to support.
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http://www.markluthringer.com/RidgemontTypologies/taillights.html