the great big brochure collateral thread

edited June 2010 in conversations



Newsprint is an immersive, temporary material. It is disposable. It crumples easily and yellows quickly. It has a short lifetime. It is intentionally imperfect. This is what we love about it, and why, when we were asked to create a search piece for Loyola University Maryland back in January, we chose newsprint. We wanted to use a material that was as immediate, honest, and unvarnished as the messaging contained in its pages.
linky

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