i'd like to use this opportunity to brainstorm a little with you here...
the phrase relates to the safety of people who drive for their job. not just truck drivers, even people driving themselves to a meeting across town or something...
any ideas are most welcome
i think i'm more interested in angles and phrases that could be used to build from.
car is an extension of the office... "dying to get ahead at work"... "keep your mind on the job"... "driving force at work"... "risky business"...
fluffy dice hanging from the rear-view mirror = chance / driving - "don't take chances" etc. you know what i mean. of course, that is a little blatant, something more subtle is very welcome.
Drive to arrive on time - alive Drive your company forward
I just re arranged some of the above examples here. I'll have a good think for some others. I actually used Drive to arrive on time - alive as an example for a project I was working on earlier this year. You'll know what I mean chris. Ive got loads of stuff at home on similar lines as well which I'll try to remember to post later