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conversations the sound of a brand name

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      CommentAuthorchris
    • CommentTimeFeb 27th 2007 edited
     
    Verbal Identity: the sound of a brand name



    Why do certain brands always seem to be present in some back area of your mind, so that you'd only have to see the name and there's an image inside your head? 'Verbal Identity' expert Scott Milano will tell you why the sound of a brand name is so important.

    verbal identity article from ping mag
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      CommentAuthorkarmadrome
    • CommentTimeFeb 28th 2007
     
    interesting read :smile:

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